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Boycott PUMA - Day of Action


All Day

Take action on 24 June at a PUMA store or stockist to demand the company ends its sponsorship of the Israel Football Association, which governs for football teams in illegal Israeli settlements on stolen Palestinian land.  

PUMA is under pressure. We made sure its 75th anniversary AGM last month was dominated by it’s the topic of its ties to Israeli apartheid.  

Protesters massed outside the venue, while inside activist shareholders took PUMA’s senior management to task on the company’s continued sponsorship of the IFA. On social media, we took over PUMA’s hashtags with calls for it to finally end to its sponsorship of the IFA. Social media posts directed potential PUMA shoppers to a new website outlining the truth about the company’s unethical ties. 

We must keep the pressure up. Palestinian sports teams continue to demand that PUMA stop its support for human rights abuses against them. But PUMA keeps ignoring them.  

At the AGM, PUMA’s CEO Arne Freundt was forced to acknowledge the widespread protests, but refused commit to end PUMA’s ties with the IFA.  

As Israel’s land grabs continue apace its more important than ever that we take action against companies supporting Israel’s land grabs, like PUMA. 

Join an action outside a PUMA store or stockist near you. Check back for a full list of actions to be added soon.

List of Actions: 

Brighton: Meet at the Clock Tower BN1 1HJ at 12 noon

Cardiff: JD Sports, Queen Street, CF10 2AS, 11am–1pm

Coventry: JD Sports, CV1 1DE (just down from Broadgate), 11am–1pm

Cwmbran: Congress Theatre in Gwent Square, NP44 1PL, 11am

Durham: Market Square, DH1, 11am–2pm

Edinburgh: Princes Street (Corner of Castle St), 11am–12.30pm

Haslemere: J K Coaching, 97 Wey Hill, GU27 1HS, 11.30am–1pm

Hull: Outside St Stephens Shopping Centre, HU2 8LN, 11am–1pm

Kingston, JD Sports, 20 Church Street, KT1 1RJ, 12pm–2pm

London (Central): PUMA Store, Carnaby Street, W1F 9QE, 12pm–2pm 

Oxford: Bonn Square, 11am–1pm

Plymouth: Outside Sports Direct, George Street, 11am–1pm

Reading: JD Sports, 52 Broad Street, 12noon–2pm

Stevenage: Outside Sports Direct, 12.30-1.30pm

Wolverhampton: Queen’s Square, 10.30am–12.30pm

Worthing: meet outside JD Sports and Sports Direct in Worthing, 12noon

York: Parliament Street, 3pm-4pm