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Boycott PUMA Day of Action!


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PUMA may have a new CEO, but it’s the same old story as far as its complicity in Israeli apartheid goes. PUMA is still ignoring Palestinian sports teams, and sponsoring the Israel Football Association, which governs for football teams in illegal Israeli settlements, on stolen Palestinian land.

PUMA sponsors the Israel Football Association, which not only governs teams in illegal Israeli settlements on stolen Palestinian land, it also actively advocates to maintain them, including via the corrupt FIFA.

PUMA is feeling the pressure from the global campaign. Just a few weeks ago the Oakland Roots Sports Club in California became the latest professional team – first in the US – to drop PUMA following a year of engagement with local grassroots groups and fan clubs. They join a host of football clubs, including many in the UK, who have severed ties with PUMA during the course of the international campaign.

Last year we pledged #NoRestForPUMA until it ends complicity in Israeli apartheid. We’re keeping that pledge.

Let’s send the new CEO a message. As long as PUMA profits from Israeli apartheid, we will continue to escalate our global boycott campaigns. Take action outside a PUMA store or stockist to demand PUMA ends its complicity in Israeli apartheid.

List of Actions

Abergavenny: Opposite Waterstones, 11am-1pm

Brighton, Assemble Clock Tower, BN1 1HJ, 12 noon

Cardiff: JD Sports, Queen Street, 11am-1pm

Coventry, JD Sports, The Precinct, 10am

ExeterBedford Square, 12pm

Hastings, Outside Owens, Town Centre, 12pm

Leicester: Sports Direct, Gallowtree Gate, 10am-12pm

London (Central): PUMA Flagship Store, Carnaby St, W1F 9QE, 12pm-2pm

Luton: Meet St George’s Square Outside Costa, 12.50pm

Manchester: Market Street, 12.30pm

Newport: John Frost Square, 11am

Northampton: Sports Direct, Abington Street, 11am-12pm

Norwich: Sports Direct, 40-46 St Stephens St, NR1 3SH, 11am-12pm

Plymouth: New George Street, 11am

Stevenage: Meet outside Sports Direct, The Forum, Stevenage SG1 1EH, 12.30pm to 1.30pm, followed by leafleting at 2.15pm to 3pm at Stevenage FC.

Wolverhampton: Queen’s Square, 11am-1pm

Worthing: Outside Sports Direct and JD Sports, 12pm-1.15pm.