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PLEASE TAKE 2 MINS TO CALL PUMA TODAY! We need as many people calling as possible. This is one of the most effective ways to ensure our message is heard ahead of Puma’s AGM.

Simply follow the script below, and please remember that the customer service helper is not responsible for Puma’s policy. Always be polite, but firm in asking that our message is passed on.

Telephone Puma’s Customer service hotline on +44 (0) 203 32 65 481and read the following script.  After the call, please fill in this short online feedback form to let us know you contacted Puma and how it went.


I’m calling as a customer deeply concerned about Puma’s current sponsorship of the Israel Football Association.

I understand you are not responsible for this, but ask you to make a note and kindly pass my message on within Puma. My feelings are shared by thousands of others across the UK.

The Israel Football Association operates in illegal Israeli settlements, on land stolen from Palestinians. Puma’s sponsorship brings international legitimacy to the Israel Football Association and helps sustain the infrastructure of illegal settlements.

Every settlement is a war crime under international law – pushing indigenous Palestinian families off their land, robbing natural resources, and denying Palestinians their right of movement.

More than 200 Palestinian football teams have called on Puma to end its support of Israel’s military occupation by terminating its sponsorship deal, and there is a rapidly growing boycott Puma campaign being led by human rights activists across the globe.

Here in the UK over 50,000 emails have been sent to football clubs, calling on them to end current partnerships with Puma because of your complicity in supporting illegal settlements. I have seen protests on UK high streets across the country – including outside your flagship store on Carnaby Street in London – highlighting Puma’s continued unethical sponsorship of the Israel Football Association. Football Clubs, such as Forest Green Rovers, have already announced they will boycott Puma from now on.

Amnesty International recently stated that it is not possible to do business in or with Israeli settlements without contributing to violations of international humanitarian and human rights law. It is noted that Puma’s exclusive licensee in Israel – Delta – was listed in the recently published UN database of complicit settlement companies. 

I am extremely surprised that Puma has continued its unethical sponsorship of the Israel Football Association, and am calling to say I will personally be boycotting Puma for as long as it remains complicit in Israeli war crimes.

Please pass this message on. Thanks

After the call, please make sure to fill in this online feedback form to let us know how it went! This is very useful for the campaign. Thanks

You can also post on social media – Click here to Tweet:
I just phoned @Puma to let them know I will continue to boycott them and their #PumaFam until they stop supporting Israeli war crimes and Israel’s violation of Palestinian rights.