Puma is the main international sponsor of the Israel Football Association (IFA),
The IFA operates in illegal Israeli settlements on land stolen from Palestinians. Every settlement is a war crime under international law – pushing Palestinians off their land, stealing natural resources like water and farmland, and denying Palestinians the ability to move around their towns and cities freely. As one of the world’s top athletic brands, Puma’s sponsorship brings international legitimacy to the IFA and helps sustain the infrastructure of illegal Israeli settlements.
More than 200 Palestinian teams have called on Puma to terminate its sponsorship deal with the IFA. Yet, Puma hasn't listened.
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Read about the 24 June 2023 day of action, with dozens of protests outside PUMA stores and stockists across Britain.