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PUMA announces end to sponsorship of IFA

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Boycott Puma

Puma is the main international sponsor of the Israel Football Association (IFA). The IFA operates in illegal Israeli settlements on land stolen from Palestinians. Every settlement is a war crime under international law – pushing Palestinians off their land, stealing natural resources like water and farmland, and denying Palestinians the ability to move around their towns and cities freely.

In December 2023, following years of campaigning, including sustained actions by PSC branches, causing serious reputational damage, PUMA was forced to announce that it is ending its sponsorship of the Israel Football Association.

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