Boycott Puma
Puma is the main international sponsor of the Israel Football Association (IFA). The IFA operates in illegal Israeli settlements on land stolen from Palestinians. Every settlement is a war crime under international law – pushing Palestinians off their land, stealing natural resources like water and farmland, and denying Palestinians the ability to move around their towns and cities freely.
In December 2023, following years of campaigning, including sustained actions by PSC branches, causing serious reputational damage, PUMA was forced to announce that it is ending its sponsorship of the Israel Football Association.
Latest news and events
Day of Action Report
Read about the 24 June 2023 day of action, with dozens of protests outside PUMA stores and stockists across Britain.
This is PUMA Website
Read more about PUMA's complicity in Israeli apartheid.
Boycott PUMA Postcard
Download our new Boycott PUMA postcard here.
AFC Wimbledon Drop PUMA!
Football club opt to ditch PUMA after local campaigning.
Write to Football Clubs!
Tell UK football clubs to drop their PUMA sponsorship.
W Series: Drop PUMA
Palestinian speed sisters call on W Series racing championship to drop PUMA.